Let's go from guessing to knowing what people want.

Business Validation Method Workshop

$297 FREE 5-Day Actionable Training



Live Workshop ⇒ December 14th - 18th 2021

Designed to help you stop the sales & marketing struggle!

Attendee Aha! Moments

During this actionable training you're going to be shown how to...

Identify An Idea That Sells

Set yourself up for success by learning how to identify the ideas that will be the best fit for who you most want to help. Pouring time, effort, and money into a hunch leads to failure every time. 

Hone-in On Your Top Buyers

Learn how to determine your ideal client. Understanding who your ideal client is will help you attract them through your marketing. You can’t attract people you don’t know.  

.Learn How To Market To Those Buyers

Ensure you understand your ideal client's pain points so you can develop solutions that mean the most to them. Selling something you “think” will work is a waste of time. Getting to know your ideal client is crucial.

Discover Competition-beating Strategies

Researching your competition allows you to understand what other people serving your ideal client are selling. This knowledge will enable you to identify what’s missing from their offerings and set yourself apart from the crowd.


You are talented.

You have a lifetime of experiences that make you powerful.

Your unique perspective, combined with your talent and life experience, adds up to your next big thing. 

This workshop helps you make sure you spend your precious time and build your empire on proven strategies that make you fall in love with sales.


You have an excellent idea for an offer you *know* people will love, and you can’t wait to get started creating it. 

Not so fast!

How do you know what you’re about to bring out into the world will sell?

Creating is fun, and when you’re a heart-centered woman there's nothing more you want to do than serve. However, if you start creating before validating, you’ll run a high risk of trying to sell an offer that may not be what your market will buy.


Because until you've validated your offer, that thing you're creating isn’t what they want, it’s what YOU want. 

Hey! We get it! 

  • The thought of taking time to do legwork when you have such great ideas and just want to get into creation mode is painful.
  • All the Gurus tell you to "build your course" and "get your offer out into the world," but you've done that and it isn't working.
  • You’re frustrated because it seems like nobody understands what you’re trying to do.

Patience, Grasshopper!

It's much better to...


There’s nothing more deflating than pouring your soul into a new product, service, course or a new business idea only to have it launch to crickets. Failing to sell because of lack of validating is one of the most common entrepreneurship pitfalls. But it doesn’t have to be that way!

  • What would it be like if you knew exactly what your ideal clients wanted and creating it was quick, easy, and fun, so you could confidently look forward to success rather than being anxious and fearful it may not work?
  • Wouldn’t it feel amazing to receive testimonials about how your product or service changed people’s lives?
  • Imagine the look on your family’s faces when you surprise them with a memorable and unexpected treat because you crushed your revenue goals!
  • Imagine how your life would look, knowing that you nailed it, and your business was now a vehicle to personal and financial freedom.

Those things happen when you go from guessing to knowing.

About Your Instructors

Deirdre and Carmen bring over twenty years each of business experience gained through their real-life boot-strapping success to share with you. We don't teach a fly-by-night strategy; we teach what's been proven to work for long-term success.

As a CPA, Deirdre has intimate knowledge of more business models than she can count, and she knows what works and what doesn't.

As a Whole Person Certified Coach with twenty years of experience in marketing, Carmen understands how to design a business with soul that appeals to the target market.

Both women value the holistic approach to coaching which honors your individuality.

We help you differentiate yourself from the crowd.


The Business Validation Method Workshop is a FREE five-day workshop that helps you hone in on precisely who the people are that are ready to pay you for what you have to offer. How do you do that? You make them part of the process, and we'll show you how.

The workshop includes:

  • Daily live training. Replays are available if you can't make it live.
  • Daily worksheets that guide you through the validation process with ease.
  • Direct access to the experts live every day.

Frequently Asked Questions

Who is this for?

  • Women who have tried "all the things" and still aren't getting the results.
  • Women who have a business but don’t feel they have a clear vision of their purpose, mission, goals and clients or prospects. 
  • Women who are struggling with sales and marketing.
  • Women who want to make more without having to work more.

What will I learn in this workshop, and what result can I expect?

We will walk you through the business validation method to ensure that you're sending the right message to the right people and that they will buy what you have to offer.

You will learn a 4 step process that includes:

- Identifying and applying your values to build your decision matrix.
- Determining your ideal client and how to find and connect with them.
- Researching your ideal client and learning to speak their "sales" language.
- Researching competition in order to set yourself apart.

How much time will it take?

The workshop is designed to work on one topic each day for 5 days. Each day you will receive live guidance via Zoom followed by action items to complete. The assignments will be short and simple and each day builds upon the previous day's work. 

Is there a cost?

It's FREE! The workshop is valued at $297, but our goal is to reduce the barrier to entry for online entrepreneurship. In alignment with this, there is no cost to attend this workshop. It is completely free.

Why are you hosting this workshop for free?

We've been where you are. We've both experienced that “I know I need to do something different, but I don’t know what that is” moment. We struggled to find the answer and tried many methods to figure it out. We've built businesses by trial and error. We know what works well, and what doesn't. We cracked the code and figured out the processes and systems that work.

By going through all of that, and seeing so many other women in our network and circle of friends go through the same thing - we realized that this is a painful, frustrating and often expensive problem. Combining our areas of expertise and experience enabled us to develop a unique solution. A system that's not just a one and done, but one that you can use repeatedly as you evolve.

We want to teach you that system so you can pull it out of your toolbox anytime you need it. We believe in helping as many women as we can to bridge the learning gap that exists around growing your online business. It’s our passion, mission and purpose. 

Who are you, and why should I listen to you?

We are Deirdre Harter, a licensed CPA and Carmen Reed-Gilkison, a certified Whole Person Coach who, between us, have decades of successful business and entrepreneurial experience.

Gathering our experience wasn’t always fun! We made so many mistakes, and we share with you the step-by-step process so you can avoid the same fate.

Deciding to become an entrepreneur is one of the bravest (and most rewarding) things you can do, and we want to help you fast-track your success. You have the power to figure things out for yourself like we did, but do you have the time? The entrepreneurial journey takes anywhere from 1 - 10 years to reach a level of success and reliable income. We’re here to help you avoid the pitfalls of lost time and the expense of trial and error.