The Encore Entrepreneur Podcast

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FEMALE ONLINE BUSINESS OWNERS OVER 40

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Episode 9: Client Interview & Case Study with Susan Cox Founder of Fiercely 50ish

Susan Cox is a Confidence Creator and founder of Fiercly50ish, where she helps ambitious midlife women get visible with their confidence and their style. With the guidance of Carmen & Deirdre, she launched a workshop where she experienced many impactful wins.

In this episode, Carmen Reed-Gilkison and Deirdre Harter speak with Susan Cox about her experience in the Encore Business Incubator program. They discuss how embracing fear and leaving your comfort zone is the only way to grow. Susan shares how influential the program has been and the success that she has experienced in just a few short months of being in the program.


Topics Include:

  • Focus

  • Embracing fear & leaving your comfort zone

  • Launch method

  • Workshops

  • Body image for older women

  • Getting new prospects

  • Impactful wins

  • Confidence & authenticity

  • Getting expert help

  • And other topics...


Quotes of Impact

[03:12 – 03:29] “I feel like a fish out of the water again, but that’s good because you should be scared– you’re going to learn something. What you guys have done in a week and a half or two weeks to help me has just been amazing.”

[09:28 – 09:47] “It’s amazing. It’s double the expertise, it’s double the fun. I love the collaboration because each of you [Carmen & Deirdre] brings a different perspective to it, and you have a unique way of figuring things out, but you come together and it’s wonderful.”

[12:25 – 12:39] “You were able to really craft this workshop in a way that you provide a safe space for women to be able to unburden themselves of this kind of emotional baggage that they had been carrying with them their entire lives.”

[14:36 – 15:05] “Still even in their 50s, 60s, and 70s, women have body image problems. It’s no different than the seventh-grade lunch table because people are mean about it…Women were not afraid to kind of get in touch with their feelings, something they haven’t done in a long time. That really started the positive momentum of the workshop.”

[15:53 – 16:14] “This workshop may have been a lot of work, in the beginning, to put together the strategy and put it all together, but now it’s a rinse and repeat process because you run it again and again. And this is the model that Carmen and I came up with. We’ve been doing this for a year and a half now and we found that it’s so valuable.”

[19:10 – 19:39] “I still feel this way, I’m on the precipice of greatness because now that the connection that is made between your authenticity and what you have to offer, it’s magic. These women know what they’re doing. Anyone who is not on board, you need to get on board.”


If you’re looking for the same one-on-one guidance that has helped Susan make such great strides in such a short period of time, book a no-pressure call with us here: https://calendly.com/d/ck7-6m6-wmb/business-coaching-consultation-call


Connect with Susan Cox!

Facebook Group: Midlife Women Living Fiercely50ish!

Website: https://fiercely50ish.com/

LinkedIn: https://www.linkedin.com/in/fiercely50ish




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