A Simple and Easy FRAMEWORK

How would it feel to ditch the marketing overwhelm so you can spend your precious time growing your business?

Build out your custom marketing framework and create a simple-to-follow system to achieve your business goals in three easy steps.

The Marketing Methodology Workshop

WHO IS IT FOR?  THE SEASONED FEMALE OVER 40 ENTREPRENEUR*  WHO WANTS TO CRACK THE CODE TO CREATE A STEADY STREAM OF QUALIFIED LEADS.

*(NOTE: This is for seasoned business owners who are making sales and have existing offers.)

5-Days, 30-Minutes per day
Live on Zoom: September 27th - October 1st, 2022 at 1 pm Eastern
>>  Replays available if you can’t attend live  <<

Simple Three-Step Formula

Step 1

Begin With The End in Mind: Learn how to connect with your ideal client on an emotional level based on what they want most.  Typically, entrepreneurs are lacking clarity in communicating what they offer.  On Day #1, you’ll be taught how to determine the content that will lead your prospects to want what it is you have to offer.

Step 2

Learn the A-B-C Method of Converting Prospects to Clients: Outline the right events and activities for the year that will provide you with a sustainable lead generation system. Your marketing plan should bring in qualified prospects, not just more prospects. We’ll explain the difference and show you how.

Step 3

Build a Streamlined, Effective, Flexible Marketing System: Create the content that leads the right prospects to the events and activities you identified during the annual marketing planning session. Discover how to use content to overcome objections and educate to provide value to your prospects and establish your expertise. Learn how to use world events to your benefit.

Tired of cranking out content that doesn’t seem to lead anyone anywhere?

Most of the time you struggle to know what to post, where, and when. 


Worse yet, you don’t know how to make what you do post lead your followers to purchase your offers.

During this workshop, we’ll share the secrets that the gurus use to make their followers say “Yes! I want to know more.”

You have an amazing offer (or 10) that you can sell during a one-on-one discussion but you haven’t been able to streamline your process to sell to more than one person at a time. This takes up too much of your precious time and leaves you stressed.

You’re spinning your wheels trying to do “all the things” and getting nowhere.

You’re really good at what you do. But, unless you’re an expert at business strategy, you get lost in "the business of business."

You want to be able to scale your sales process in a way that allows you to sell to more than one person at a time. We’ll teach you how to do this through conversion events .

What happens after you learn the Marketing Methodology Framework?

You’ll have a framework that sets you apart from the crowd that you can use over and over again.


This method is priceless! 


It will streamline your content and marketing activities leaving you feeling on top of things and with the energy to focus on what’s most important to you.

You’ll finally have the clarity you need to effectively communicate what you have to offer, who it’s for, and what solution it provides. This clarity will transform your marketing.

If you’re tired of being pulled every which way by the latest online trends, you’ll be happy to know that this method releases you from the grip of shiny object syndrome!


Once implemented, you’ll always have a clear direction of your choosing to follow.

This is not magic, it’s a simple-to-follow system that works when you work it.

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The Workshop

During our five days together we'll be walking you through the process of getting clear on how to create a content plan that connects with your target market on an emotional level and has your followers saying "Yes! I want to learn more!"


You may join us live on Zoom each day, or you may watch the live stream inside The Empire of Unstoppable Women Facebook Group. We will provide replays of each day's lesson inside the group and inside our learning center as well, so you can attend each day at your convenience. Typically, each day's lesson lasts from 30-40 minutes not including Q&A afterwards. The benefit of joining us live on Zoom is that you can get your questions answered in real time. 


See the workshop itinerary below:

Day 1: Begin With The End in Mind

Learn how to connect with your ideal client on an emotional level based on what they want most. Typically, entrepreneurs are lacking clarity in communicating what they offer.  On Day #1, you’ll be taught how to determine the content that will lead your prospects to want what it is you have to offer.

Day 2: Learn The A-B-C Method of Converting Prospects to Clients

Outline the right events and activities for the year that will provide you with a sustainable lead generation system. Your marketing plan should bring in qualified prospects, not just more prospects. We’ll explain the difference and show you how.

Day 3: Build a Streamlined, Effective, Flexible Marketing System

Create the content that leads the right prospects to the events and activities you identified during the annual marketing planning session. Discover how to use content to overcome objections and educate to provide value to your prospects and establish your expertise. Learn how to use world events to your benefit.

Day 4: Bringing it All Together - Developing Your Custom Annual Marketing Framework

This is the day when we combine the work you've done during each of the three previous days to ensure that you're setup for maximum success with the right offers marketed to the right people with the right type of content. Once you've got this down your life will be so much easier! Gone will be the days of confusion and frustration at not knowing what your next step should be.

Day 5: Q&A Session, The Encore Advantage, and a Private Co-Working Session to Follow

Our goal with this free workshop is to provide more value than what you got from the last paid product you purchased. To ensure that we leave no stone unturned! When you begin taking action questions will arise and we're here to answer them for you. We will share with you The Encore Advantage, and we will provide a 1-hour private group co-working session where you can get additional guidance for your specific situation.

Frequently Asked Questions

Here are some frequently asked questions. If you have a question not addressed here, please use our Contact Page to reach out.

Who is this for?

  • The seasoned female entrepreneur who has tried "all the things" and is still not getting the results. (NOTE: This is for seasoned business owners who are making sales and have existing offers.)
  • The seasoned female entrepreneur struggling with sales and marketing.
  • The seasoned female entrepreneur who wants to work smarter not harder.

What will I learn in this workshop, and what result can I expect?

During our five days together we'll be walking you through the process of getting clear on "your one big thing," what you should offer and when, and how to create a content plan that has your followers saying "Yes! I want to learn more!"

You will learn a 3 step process over five days:

Day 1: Begin With The End In Mind
Day 2: Learn the A-B-C method of converting prospects to clients
Day 3: Build a Streamlined, Effective, Flexible Marketing System
Day 4: Bringing it All Together - Developing Your Annual Marketing Framework
Day 5: The Encore Advantage with Workshop Q&A + One-Hour Private Co-Working Session

How much time will it take?

The workshop is designed to work on one topic each day for 5 days. Each day you will receive live guidance via Zoom followed by action items to complete. The assignments will be short and simple and each day builds upon the previous day's work.  The live sessions last from 30 to 40 minutes not including Q&A. The length of time to complete the work each day will be different for each person depending on their current situation, but we feel confident in stating that you will be able to achieve great results in 30 - 60 minutes per day.

Is there a cost?

It's FREE! The workshop is valued at $697, but our goal is to reduce the barrier to entry for online entrepreneurship. In alignment with this, there is no cost to attend this workshop. It is completely free.

Why are you hosting this workshop for free?

We've been where you are. We've both experienced that “I know I need to do something different, but I don’t know what that is” moment. We struggled to find the answer and tried many methods to figure it out. We've built businesses by trial and error. We know what works well, and what doesn't. We cracked the code and figured out the processes and systems that work.

By going through all of that, and seeing so many other women in our network and circle of friends go through the same thing - we realized that this is a painful, frustrating and often expensive problem. Combining our areas of expertise and experience enabled us to develop a unique solution. A system that's not just a one and done, but one that you can use repeatedly as you evolve.

We want to teach you that system so you can pull it out of your toolbox anytime you need it. We believe in helping as many women as we can to bridge the learning gap that exists around growing your online business. It’s our passion, mission and purpose. 

Who are you, and why should I listen to you?

Carmen Reed-Gilkison, Whole Person Certified Coach, and Deirdre Harter, CPA, are Business Strategists and Co-Founders of Encore Empire.

Mission-oriented women over 40 hire Encore Empire to help optimize their foundational business strategy so they can focus on positively impacting the world.

We help established female entrepreneurs increase bottom line profits in their online business consistently and holistically by leveraging their past experience, honoring their values, and empowering them to become financially savvy.

With decades of combined entrepreneurial experience, we understand all aspects of business-building in the online marketplace. By combining our two areas of expertise we’ve created a uniquely holistic approach to launching and growing businesses.

Carmen & Deirdre