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The Marketing Methodology Workshop

A Simple and Easy FRAMEWORK

How would it feel to ditch the marketing overwhelm so you can spend your precious time growing your business?

Build out your custom marketing framework and create a simple-to-follow system to achieve your business goals in three easy steps.

Who is the Marketing Methodology Workshop for?

THE SEASONED QUEEN OF HER EMPIRE... A 40+ ENTREPRENEUR*  WHO WANTS TO CRACK THE CODE TO CREATE A STEADY STREAM OF QUALIFIED LEADS.

5 sESSIONS | ON-DEMAND | WITH GUIDANCE

Simple Three-Step Formula

Step 1

Begin With The End in Mind: Learn how to connect with your ideal client on an emotional level based on what they want most.  Typically, entrepreneurs are lacking clarity in communicating what they offer.  On Day #1, you’ll be taught how to determine the content that will lead your prospects to want what it is you have to offer.

Step 2

Learn the A-B-C Method of Converting Prospects to Clients: Outline the right events and activities for the year that will provide you with a sustainable lead generation system. Your marketing plan should bring in qualified prospects, not just more prospects. We’ll explain the difference and show you how.

Step 3

Build a Streamlined, Effective, Flexible Marketing System: Create the content that leads the right prospects to the events and activities you identified during the annual marketing planning session. Discover how to use content to overcome objections and educate to provide value to your prospects and establish your expertise. Learn how to use world events to your benefit.

Excellent workshop delivering a ton of value without the usual fluff. Every day we received powerful and actionable exercises I could implement right away and make progress immediately in my business.

Sophie Van Tiggelen

Founder/Consultant

Do it! The value you get out of it is well worth the time and effort. Carmen and Deirdre gave actual, tangible action steps instead of it being one giant sales pitch.

Veronica Chordas

Brand Creator/Web Designer

This is the first workshop that I have attended that has made it plain and simple how to create a marketing strategy. It's great to know they are available when I had questions and the content answered questions before I could ask.

Tonia Simmons

Owner/Business Coach

Most of the time you struggle to know what to post, where, and when. 


Worse yet, you don’t know how to make what you do post lead your followers to purchase your offers.

During this workshop, we’ll share the secrets that the gurus use to make their followers say “Yes! I want to know more.”

You have an amazing offer (or 10) that you can sell during a one-on-one discussion but you haven’t been able to streamline your process to sell to more than one person at a time. This takes up too much of your precious time and leaves you stressed.

You’re spinning your wheels trying to do “all the things” and getting nowhere.

You’re really good at what you do. But, unless you’re an expert at business strategy, you get lost in "the business of business."

You want to be able to scale your sales process in a way that allows you to sell to more than one person at a time. We’ll teach you how to do this through conversion events .

Tired of cranking out content that doesn’t seem to lead anyone anywhere?

What happens after you learn the Marketing Methodology Framework?

You’ll have a framework that sets you apart from the crowd that you can use over and over again. 


This method is priceless! 

  • It will streamline your content and marketing activities leaving you feeling on top of things and with the energy to focus on what’s most important to you.
  • You’ll finally have the clarity you need to effectively communicate what you have to offer, who it’s for, and what solution it provides. This clarity will transform your marketing.
  • If you’re tired of being pulled every which way by the latest online trends, you’ll be happy to know that this method releases you from the grip of shiny object syndrome!
  • Once implemented, you’ll always have a clear direction of your choosing to follow.

It may seem like magic, but it’s a simple-to-follow system that works when you work it. 

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Deirdre Harter & Carmen Reed-Gilkison

The Marketing Methodology Workshop

During this training we'll be walking you through the process of getting clear on how to create a content plan that connects with your target market on an emotional level and has your followers saying "Yes! I want to learn more!"


This training is five-sessions and on-demand. You can go through it in less than a day, or spread it out over five.


SESSION 1: Begin With The End in Mind

Learn how to connect with your ideal client on an emotional level based on what they want most. Typically, entrepreneurs are lacking clarity in communicating what they offer.  On Day #1, you’ll be taught how to determine the content that will lead your prospects to want what it is you have to offer.

SESSION 2: Learn The A-B-C Method of Converting Prospects to Clients

Outline the right events and activities for the year that will provide you with a sustainable lead generation system. Your marketing plan should bring in qualified prospects, not just more prospects. We’ll explain the difference and show you how.

SESSION 3: Build a Streamlined, Effective, Flexible Marketing System

Create the content that leads the right prospects to the events and activities you identified during the annual marketing planning session. Discover how to use content to overcome objections and educate to provide value to your prospects and establish your expertise. Learn how to use world events to your benefit.

SESSION 4: Bringing it All Together - Developing Your Custom Annual Marketing Framework

This is the day when we combine the work you've done during each of the three previous days to ensure that you're setup for maximum success with the right offers marketed to the right people with the right type of content. Once you've got this down your life will be so much easier! Gone will be the days of confusion and frustration at not knowing what your next step should be.

SESSION 5: The Encore Advantage

Our goal with this free workshop is to provide more value than what you got from the last paid product you purchased. To ensure that we leave no stone unturned! When you begin taking action questions will arise and we're here to answer them for you inside our world-class learning platform. 

Frequently Asked Questions

If you have a question not addressed here, please use our Contact Page to reach out.

Who is this for?

  • The seasoned female entrepreneur who has tried "all the things" and is still not getting the results. (NOTE: This is for seasoned business owners who are making sales and have existing offers.)
  • The seasoned female entrepreneur struggling with sales and marketing.
  • The seasoned female entrepreneur who wants to work smarter not harder.

What will I learn in this workshop, and what result can I expect?

Through this training we'll be walking you through the process of connect with your audience on an emotional level, and how to create a content plan that leads your ideal prospects to the solutions you provide that solve their biggest challenges.

You will learn a 3 step process:

Session 1: Begin With The End In Mind
Session 2: Learn the A-B-C method of converting prospects to clients
Session 3: Build a Streamlined, Effective, Flexible Marketing System

Then, we wrap it all up in a bow by:

Session 4: Bringing it All Together - Developing Your Annual Marketing Framework
Session 5: The Encore Advantage 

How much time will it take?

This on-demand workshop can be completed in less than a day or you can complete one session per day. The assignments will be short and simple and each session builds upon the previous session's work. If you're committed to implementing what you learn, we are confident that you will be able to achieve great results in 30 - 60 minutes per session or day.

Is there a cost?

It's FREE! The workshop is valued at $697, but our goal is to reduce the barrier to entry for online entrepreneurship. In alignment with this, there is no cost to attend this workshop. It is completely free.

Why are you hosting this workshop for free?

We've been where you are. We've both experienced that “I know I need to do something different, but I don’t know what that is” moment. We struggled to find the answer and tried many methods to figure it out. We've built businesses by trial and error. We know what works well, and what doesn't. We cracked the code and figured out the processes and systems that work.

By going through all of that, and seeing so many other women in our network and circle of friends go through the same thing - we realized that this is a painful, frustrating and often expensive problem. Combining our areas of expertise and experience enabled us to develop a unique solution. A system that's not just a one-and-done, but one that you can use repeatedly as you evolve.

We want to teach you that system so you can pull it out of your toolbox anytime you need it. We believe in helping as many women as we can to bridge the learning gap that exists around growing your online business. It’s our passion, mission and purpose. 

Who are you, and why should I listen to you?

Carmen Reed-Gilkison is a certified Online Busingss Manager and Whole Person Certified Coach with over 25 years of marketing experience. Deirdre Harter is a CPA with over 20 years of experience auditing and advising businesses of all sizes about how to build sustainable profitability in their companies. Together they are business strategists and the co-founders of Encore Empire, where they teach their clients the business of business through their high-touch year-long coaching programs.

They customize everything to fit your unique needs. 

Just as no two people are the same, no two businesses are the same. For that reason, they don’t believe in making their clients fit into cookie-cutter frameworks. They work with female B2B service providers and consultants, making five to multiple six figures who happen to be over forty.

Encore Connect

Deirdre Harter, CPA, and Carmen Reed-Gilkison, OBM, WPCC

The MMW is a must for business owners who want clarity on their marketing and client attraction methods. It provides a simple and repeatable plan that takes the emotion and guesswork out of your marketing efforts.

Meri-Li Forrest, CFP

Coach

This workshop stands out because of the direct and personal feedback given on the "assignments" to help us implement the concepts. As a former teacher, I know how instrumental feedback can be for growth and learning.

Renea Livingston

Founder/Copywriter

Loads more value, very practical, implementable steps, and organized frameworks. Most of all, the comments and advice you've given in this free workshop have been unbelievable! Definitely got way more from this free workshop than programs I've paid thousands of dollars for. Thank you!

Sharon Singh Sidhu

Founder
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