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You know you need to attract the right leads to make the impact you were born to make.

Now…it’s time to discover how to create lead magnets that your ideal client can’t live without. 

THE SIMPLEST WAY TO LEAD MAGNET CREATION, GUARANTEED!
GET THE FULL TRAINING FOR JUST $27

BUT YOU’RE ALREADY WONDERING…


Is it even possible to create a lead magnet that doesn’t get lost in the sea of sameness?

SPOILER ALERT: Yes. Yes, it is.

Picture This...


You wave a magic wand, and…

Understanding

You finally understand the true power lead magnets have to spark growth in your business.

Creativity

You’ve never had so many ideas or so much fun creating anything in your life.

Celebration

You’re celebrating all the new ideal prospects opting into your amazing and unique-as-you-are lead magnet.

Now, we may not have a magic wand for you, but…

Here’s how our method really works:

STEP 1

Learn how powerful the right lead magnet can be for your business.

HINT: It’s not just about attracting leads.

step 2

Find out how to create exactly what your ideal client wants most.

STEP 3

Use our mix-and-match system to create a lead magnet that is as unique as you are. And use it over and over again!

That's right!

You can create a lead magnet you’re proud of that attracts the right people without…

Guessing what to create.

Wasting your time and energy creating something nobody wants.

Feeling overwhelmed or confused.

Needing costly experts or sophisticated software.

Yep, you can finally take a deep breath: 

When you know how to pull from what you already have and plug it into our mix-and-match system, you can easily create a lead magnet that your ideal prospects can’t live without — in one afternoon!

Ready to finally bring in the right leads —  the people who want what you have to offer

…and start experiencing business growth like never before?

The Lead Magnet Magic Master Class

Get our strategic mix-and-match system, and celebrate new quality leads coming into your business by the end of the week.

THE SIMPLEST WAY TO LEAD MAGNET CREATION, GUARANTEED!

Here’s what we cover in The Lead Magnet Magic Master Class:

  1. The strategy behind a successful lead magnet. This gives you not only the what and the why, but also the how so that you won’t be wasting your time creating something that doesn’t work and so you’ll have a successful lead magnet that makes a positive impact on your business.
  2. The purpose of a lead magnet. HINT: It’s more than just gaining new leads. We share five key purposes so that before creating a new lead magnet, you can ensure you hit the mark in all five areas. Your lead magnets will do more than just attract leads - they will open the door for your prospects to want to work with you.
  3. How to create a lead magnet that your ideal client can’t live without. Your opt-ins will far surpass those of your competitors. You’ll be creating raving fans and your new subscribers will be falling all over themselves to take the next step with you.
  4. How to set yourself apart in your market no matter how saturated it is. If you follow our process, your content will stop the scroll and you’ll have a better chance at above-average conversion rates. Most importantly, you’ll attract your ideal client - not just anyone - the people who want what you have to offer. The people who get you and you get them. It’s like magic!
  5. Our mix-n-match lead magnet creation system gives you the power to create a lead magnet that is as unique as you are. No more cookie-cutter downloads. You’ll have fun with all of the options. Using your imagination, there’s no limit to what you can do.

Available for Instant Access

The Lead Magnet Magic Master Class

Get our proven process, use the mix-and-match framework to create a dynamic lead magnet and celebrate attracting not just any people, but the RIGHT people without overwhelm and confusion.


Get instant access to:

  • Recorded training that you can watch or listen to in less than an hour.
  • Downloadable and fillable PDF workbook.
  • Feedback from Carmen and Deirdre on your work inside our world-class learning platform. We’re here to answer your questions and provide clarity so that you can knock this out quickly and easily.

THE SIMPLEST WAY TO LEAD MAGNET CREATION, GUARANTEED!

About Carmen Reed-Gilkison & Deirdre Harter

Hey, there!

We’re Carmen (the tall one) and Deirdre (the blond one) - business strategists for service providers - who happen to be over 40 - and who are ready to own the power they’ve spent decades gathering by guiding them through the process of mastering their big ideas, wrangling their doubts, and taking action with smart, actionable strategy.

Deirdre is a Certified Public Accountant, and Carmen is a Certified Online Business Manager and Whole Person Certified Coach.

Four years ago, we started out with a passion for helping midlife women step into their power as online entrepreneurs. We did this through one-on-one coaching and workshops and now, we’ve been able to create a high-touch self-guided/group coaching hybrid model that gives our clients the best of both worlds - one-on-one customized guidance, and a tight-knit community for support.

Our clients always say that they’re amazed at how available we are as coaches, which is not something they’re used to. Because of our high-touch approach, we’re able to quickly give them the clarity they can’t get on their own. And really, this is why we do what we do. To see the Aha! Moments and watching the pieces falling into place is priceless.

And we just want more entrepreneurs to experience this shift — without the years of struggle that we experienced.

If you’re ready to discover how to attract the right leads like magic, grab The Lead Magnet Magic Master Class and get started today!

HERE’S WHAT PEOPLE ARE SAYING ABOUT

WORKING WITH CARMEN & Deirdre

JACKIE

"Deirdre and Carmen are very talented experts in creating marketing systems for entrepreneurs. With their years of experience, they can jump in and support you where you're at, to up-leveling you to the next stage. Even though they teach in group formats, they provide individual feedback and support. These women are top-notch. Sign up for their next program. You won't be disappointed."

lei

"The investment of time you make and effort you put behind these well-designed exercises will be worth your weight in gold for gaining clarity and to help you bridge the gaps you have in your marketing strategies. The honest feedback given to the homework questions from seasoned experts is honestly worth many hundreds of dollars if not thousands of dollars because of the time saved in putting pieces together. Many of their methods are not taught by any other coaches I have listened to before. As the pieces slowly begin to fit together, my confidence has grown into believing I can make this work and so can you, if you apply yourself!"

martha

"WOW! Encore Empire truly has a way of simplifying this difficult process! I have learned so much and am already putting it all into action. They have easy-to-use tools and ways that we can learn so it isn't so much work. They understand that we all live busy lives, and your business should enhance that, not be a burden. Thank you for sharing your gifts and simple approach with the world!"

Worried you won’t be able to come up with the perfect lead magnet idea?

You’re not alone! We worried about the same thing not too long ago.


But then we reminded ourselves to lean into the fact that there are no two people who are alike in the world! It’s our unique approach that sets us apart (among other things).


And the good news is…we created The Lead Magnet Magic Master Class to help you overcome this exact hang-up. It’s the magic of the mix-and-match system that puts this training over the top. You’ll even get our personal guidance so that no questions are left unanswered.

We've got your back! ;-)

Available for Instant Access

The Lead Magnet Magic Master Class

Get our proven process, use the mix-and-match framework to create a dynamic lead magnet and celebrate attracting not just any people, but the RIGHT people without overwhelm and confusion.


Get instant access to:

  • Recorded training that you can watch or listen to in less than an hour.
  • Downloadable and fillable PDF workbook.
  • Feedback from Carmen and Deirdre on your work inside our world-class learning platform. We’re here to answer your questions and provide clarity so that you can knock this out quickly and easily.

THE SIMPLEST WAY TO LEAD MAGNET CREATION, GUARANTEED!
GET THE FULL TRAINING FOR JUST $27

This isn’t just about attracting more leads which are the lifeblood of every business or showing you how to set yourself apart 

(though that's certainly part of it)

Sure, we created The Lead Magnet Magic Master Class to help fill your pipeline and build your email list. We want you to have those benefits!

But it’s not just about those benefits or reasons.

It’s about understanding the strategy behind a successful lead magnet — where the lead magnet is the first step in your overall customer journey and helps your subscribers WANT to work with you.

And that’s who this is really for — online business owners who want to stand out in the market AND attract the right people, not just any people..

We remember the first time we learned how to differentiate between just any people and the RIGHT people. 

We want that for you, too…

whatever it looks like in your business.

Ready to make that happen?

Frequently Asked Questions

Do I get instant access to everything when I sign up?

Yes. Once you purchase The Lead Magnet Magic Master Class you’ll be automatically added to the class. You will be able to log in and get started right away. You will also receive a follow-up email that includes login instructions that you can save for later.

Do I need to have special equipment or tools to make this work?

Great question! You’ll need to create a lead magnet. That can be done as a Google doc or sheet, a video, audio, or download. If you want to get fancy, you can create something in a graphic design platform such as Canva, but that’s not necessary.

How much time does it take to go through the training?

The training is less than an hour. After that, you will need time to implement what you learned and create the lead magnet of your choice. 

I already have some lead magnets. Will this still be helpful?

The Lead Magnet Magic Master Class covers not only how to create a lead magnet, but the strategy behind what makes a lead magnet successful. In short, yes, this master class will be helpful if you don’t already understand that.

Will this give me step-by-step instructions on how to create a lead magnet that will attract the right leads?

Yes. The master class covers everything you need to know about the strategy of a successful lead magnet. There is a video walk-through of the resources, and we’re here to answer questions inside our learning platform. You’re not left alone to try and figure it out on your own.

The Lead Magnet Magic Master Class

Get our strategic mix-and-match system, and celebrate new quality leads coming into your business by the end of the week.

THE SIMPLEST WAY TO LEAD MAGNET CREATION, GUARANTEED!

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