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Episode 27: Interview With SEO Content Writer Anne McAuley Lopez

SEO is search engine optimization, and that is how Google finds us, how Google finds our websites. Anne McAuley Lopez shares her three-step process for optimizing your website to rank higher in search results and attract the right target market for your offers. Anne is an SEO content copywriter and content strategist and the founder of Agency Content Writer. 

episode transcript:

[01:05] Carmen Reed-Gilkison: Anne McAuley Lopez is one of our former clients, and we just can't get enough of her. So we search for ways to collaborate any chance we can. Without further ado, we'll introduce her, and we'll get into the meat of the interview, which we know you'll find enlightening on so many levels.

[01:23] Deirdre Harter: Anne McAuley Lopez of Agency Content Writer has loved writing for as long as she can remember. When Corporate America kicked her out in 2010, she decided to pursue her dream of becoming a professional writer, and since that time, she has worked with small and medium-sized businesses across the country. Her specialties include partnering with web designers and developers and writing website and blog content for marketing agencies, placement agencies, recruiters, bookkeepers, home services, financial and legal services, travel, and real estate. When she isn't writing, she is exploring her new city, Charlotte, North Carolina, with her family and their dog.

[02:13] Carmen Reed-Gilkison: Welcome, Anne. We're so happy to have you here.

[02:16] Anne McAuley Lopez: Thank you. I always love hanging out with both of you.

[02:19] Carmen Reed-Gilkison: I know. It's so much fun.

[02:21] Anne McAuley Lopez: It really is. I feel like I'm in the hot seat today, though.

[02:26] Carmen Reed-Gilkison: It's in a good way, definitely. Yeah. We want to highlight the work that you do, and so as a content writer, you also specialize in the SEO aspect of it. So I know that you have an SEO three-step process, or you say that it is a three-step process. Can you tell us about why you focus on SEO, why it's important, and kind of what that process is?

[02:54] Anne McAuley Lopez: I would love to. SEO is search engine optimization, and that is how Google finds us, how Google finds our websites. For a long time, my website was simply like a resume. You know, it was a people could go to the website, say, yeah, this is a legitimate business, but it really wasn't driving any leads. During the pandemic, I've reached out to different people, and I was really reaching out to people who I knew had their own network of people to stay in contact, and there wasn't a ton of work happening for me. One of the people I came across led me to an SEO coach, Meg Casebolt, who I think, you know, https://loveatfirstsearch.com, and I've gone through Meg's program. What I realized was I knew, really knew more about search engine optimization than I thought, which was fun to find out. But also it taught me that there are certain ways we can write and include keywords in our content and create content that speaks to our target audience, and we can be strategic about that. So I set out then post the lockdown part of the pandemic and redid my website https://agencycontentwriter.com. I found a website partner, and she does not offer content to her clients. So we partnered up, and I said, hey, what's this maintenance program you have? She taught me about her maintenance program for websites and about the importance of technical SEO on the back end. So that's really the first step of the process, is making sure that all the bells and whistles on the back end of a website are working. Not just that it's a pretty website. Pretty websites are great, but Google doesn't rate you on Beauty, unfortunately, on the website, it's on Instagram out there, but it does rate you on things like the speed of your website and if you have certain coding in the background and stuff. So I started there. The second piece was then to implement what I learned from Meg, which is keyword research, finding out, looking at the analytics for my own website to say, okay, how are people finding my website and writing to them using those keywords along with doing some research. And then the third piece is doing writing strategic content. So for me, it's about there's an article exactly about this question on my website and other information. People kept asking me, what's my process? So I said, okay, let's write an article about that because that's the most asked question. So that's strategic. I can share that on social media and email that article to people so that they know what my process is. I don't have to keep explaining it just as an example. So, yes, the three parts are technical SEO, which is the backend of your website, keyword research. And then third is creating strategic content.

[06:07] Carmen Reed-Gilkison: Encore Empire was made by women like you. For women like you, online business owners in the 40-plus crowd ready to put their expertise to work for them and create the freedom and impact they know is waiting for them. Encore Empire is the place where women who believe that entrepreneurship is the most exhilarating and satisfying way to reach financial security and freedom translate their experience into impact and income while making a difference in the world and leading a legacy. It's where these women get the support they need to grow and scale. We bring together our backgrounds in business with the financial savvy of a CPA and the insights of a certified online business manager and a whole-person coach to totally transform online businesses and the lives of the women who run them. We call this the encore advantage. Learn how we can help you by going to https://encoreempire.com/success.

[07:18] Deirdre Harter: That is fantastic, Anne, and you said a couple of things in there that Carmen and I know are really important. You talk about the strategic part of content writing, and I think that a lot of times, we get so involved in content that we just kind of dive in, right? And we start talking about what's top of mind, what we know about. But really, there has to be this strategy behind it because it can suck up a whole lot of your time. Have you experienced that with yourself or any of the clients that you work with?

[07:53] Anne McAuley Lopez: Yes, and yes. When I first started, my website was really, hey, I know how to write. So it was kind of a mishmash. We broke it out. I remember years ago, we broke it out. I had a business blog and a personal blog, and that helped. And as SEO updated and Google kind of changed the rules about how they found websites, it became more important to really stick to a plan. So I dig in, and one of the places I like to find keywords on Google is just put in something generic, like the value of SEO or something like that, like super generic. And then, if you scroll down, Google will show what… how do they say it? “People also ask.” And it will give you other questions that are typically more detailed, so you can actually kind of refine what you're doing on there. And that's really what I did. I used some other websites, like Keywords Everywhere and Ubersuggest, to find keywords, but really honing in on what do I want to be known for and how do I want people to find my website. And I've gotten visits from it, and I've actually gotten clients from it, and it cost me less time doing it. That way, I get excited for other topics, too. I think all of us do like, oh, my gosh, what to say to a client when they say this. Well, that's not exactly going to attract new clients. It's fun to write and get it out of my brain, but my website is probably not the platform for that. And I think that's probably the case for a lot of us, which I write, that we still write that content, or we can just kind of put it on the list and table it for somewhere else in some other time.

[09:37] Carmen Reed-Gilkison: That's a good point. One thing I wanted to ask about the writing process and SEO that I know was a stumbling block for me in the beginning. And I guess, how do you handle this? But when you are learning SEO, and I was in the same program with Meg. I don't know if we were in there at the same time, but, yeah, Meg's awesome, but keywords. So keyword research. And then there's the whole danger of keyword stuffing. So for me, and maybe not even stuffing, but you find these keywords that people are searching for, and then it always seemed to take me off of what my article was going to be in some other direction. How do you handle that?

[10:20] Anne McAuley Lopez: Oh, it's a great question. I can tell you what I do, and I think it may be the opposite of what other people do. So what I do is I identify those keywords, I include it in places like the title, and maybe do an actual outline or just kind of scope it out. Which three questions am I going to answer within this one topic, about this one topic, sort of a thing. And then I write about every 100 words, 200 words. You should use a keyword. Sometimes with certain terms, it is challenging to not overuse it. So that's where I find my challenges. Okay, how else can I say this, or how can I restructure this sentence? What I hear from other folks and I've heard in other workshops, including Meg’s, is write the article with that keyword in mind, and then when you're editing, go back and do a kind of a replace. But to your point, Carmen, what happens if you get off track? For me, it's always keeping the big question that we're answering in that particular article top of mind as I'm writing. And sadly, sometimes it means some of that content has to go to the cutting room floor. And it makes me really sad, as you might imagine, as a writer, but it helps really refine your writing and your writing process. So maybe it's not so much maybe it's the process or maybe the keyword isn't quite the right fit for what you're trying to say. Like, if you have an idea in mind, maybe it's a different keyword.

[12:00] Deirdre Harter: Yeah, that is great. And I love how you talk us through. We think that there's one way to do something right and see people doing it, and we're like, oh, that must be the way it has to be done. But as long as you and that's why Carmen and I love strategy so much because there are different ways to do things. As long as you know what the end result is that you want, and what you're trying to accomplish, and what is the intention of what it is that you're doing, what it is that you're writing, then we can build a strategy that gets us there. There is usually more than one way to get to the end result that we want.

[12:38] Anne McAuley Lopez: It's true. It's true. The other thing too is I keep a running list of topics or keywords that I stumble over. So I actually have them queued up in a Google Drive folder, literally with a document to write the blog open and say, here's where I found this idea. Here's my note about it. I do it for my clients. Also, when I come across… you're researching for one topic and you come across something else, and that really helps keep that bank of topics going. So I might do it that way. Other folks probably lay it out, and I think you both do this, right, for Encore is like a content map.

[13:18] Carmen Reed-Gilkison: Yeah. We do it based on our content pillars, though. So there is some strategy behind that. We know what our audience is interested in, and then we use those pillars to then create the content map, which is great.

[13:34] Anne McAuley Lopez: I'm a little bit jealous that you're that organized. I am not. For my clients - Yes, for me - not so much.

[13:41] Deirdre Harter: Well, that's okay, Anne, that old saying about the Cobblers kids always have holes in their shoes. It's so true. And I changed that around to the CPA is always filing a tax extension. It's the same concept. Another thing, Anne, is we want to give our listeners some tips and some things they can take away, and they can implement to help them in their content writing. What would you say would be your number one tip for new business owners and those who already are not knee-deep into the SEO strategy?

[14:24] Anne McAuley Lopez: It would be to write down the questions you're asked the most and listen to what people are asking you about your business. That's where we would start, and we would strategically place keywords. But really, the ultimate goal… not everything has to be SEO keyworded up like Meg will tell you that too. It can be simply for education or a testimonial. We don't have to include keywords. I think by answering the most asked questions or teaching people what you want them to know about your business, it's really going to take some of the stress off. Like when you go networking or have a meeting with a prospect, say, hey, I've got an article about that on my website, or hey, I'll send it to you. Instead of having to write this long email, like, what are those long emails you're always sending? Let's write about that. So mine was, what is your process? Over and over and over. And I was like, I have to write about this. And so I was able to throw in some keywords. But I really think that's where you start and then from there, then you start doing that deeper dive in and keyword research. We can go all the way. For certain industries, it makes sense to hire somebody who understands Google Ads and Google keywords and paying for keywords and all of that. I stay in the middle where we're strategic, we're using keywords, we're educating the audience. And that's really for small to medium-sized businesses. That paid stuff is for, like, I used to live in Phoenix, Arizona, and everybody has a pool, so pool service, anybody in the pool service or landscaping, because we have landscape year-round in Phoenix area Arizona. So in those instances for those industries, for example, we'd want to do some of that paid marketing, but it doesn't really make sense. And I'm a little bit off-topic, and I do apologize, but that's kind of where it goes, is answer those immediate questions first and get that really out of your head and out of your process, really, so that you can just say, oh, I'll grab this, and I'll email it to someone. So I met in a networking event or that I just had coffee with and wanted to know what my process is with my clients, or whatever it is. The answer to this question: ‘What's the difference between term and whole life insurance?” Something like that. But that would be the first thing in terms of content. I was reading through the questions, and I thought it was more as I was prepping for today, and I was thinking it was more for just general entrepreneurs. And I would say for that, definitely. And this may be the name of my book for freelancers is “Network Your Butt Off.” And the other thing is, follow up on your leads. I think that's a big problem. I have people send me messages, and I send messages back, and they never follow up with me. And I'm like, oh, my God. That's Entrepreneur 101. Because you never know, who knows someone I might not be your client, but somebody I know might need what you do.

[17:27] Carmen Reed-Gilkison: Yeah, that's such a good reminder. And you are so good at networking and following up, that's for sure. That's how you get your business, basically, of course, through SEO and everything else. But and I do think you went… you talk a little bit about the paid ads, and yeah, we weren't going to go there necessarily, but I think it's great that you threw that in there because I think a lot of businesses - And especially new business owners - You hear about paid ads and you think. Well, and maybe we're told, based on whatever article or ad you're reading, that that's the way to get a bunch of clients. But honestly, that is for after you've got everything on the back end streamlined, and you can bring people in in a strategic way. Again, strategy comes in. So I'm glad that you brought that up.

[18:15] Anne McAuley Lopez: I'm nodding my head a lot. You can't see, but yes, unless really that's where I think it is. Like we answer those first questions, and then we can go to the SEO research like I do, and then we can go I can call my Google guy and say, hey, I've got somebody who's now ready for this. And that's after we've exhausted video and audio, like all of it. Unless you're in an industry that's super competitive, like pool service in Phoenix, well, then my work is not going to do much. But the Google Ads person, yeah, yeah, that makes sense.

[18:48] Carmen Reed-Gilkison: So now you've been in business for a while, and what would you say if you could have done something differently when you started your business? What would that be, looking back now?

[19:01] Anne McAuley Lopez: Well, looking back, there's a couple of things. One is to create content before I launch a website. That's always been my Achilles heel is that I don't do I don't write ten posts to launch my website. I've never done it, and it really puts me behind, and I don't like it. I'm working on a project right now for a client, and she's like, I need ten articles to launch this site. That's where I want to be. That's really what I want to do. So I wish I had done that. The other thing is some folks, and I don't know both of you, I think, Deirdre, I've heard your story for sure if you have a full-time job and you run your side business, and in some ways, I feel like maybe that's the route I should have gone because I had no network. I had come out of corporate America. I didn't know business people. So that's why I say, network your butt off, because I didn't know anyone in business, but I wanted clients that were business owners. So it was just weird, honestly. Some days I look back, and I don't know how it all worked out. Don't do as I say. Don't do as I did. Do as I say.

[20:13] Carmen Reed-Gilkison: Well, you've done great. You built an excellent business. And can you tell people why it's so important to have, like, maybe it doesn't have to be ten articles, but I've heard, like, you know, five or something when you're going to launch a new website or you're launching something new? That's for Google Search juice, right? I just call it Google Juice.

[20:32] Anne McAuley Lopez: Google Juice. Yeah, it is. It gives you more content. The other thing is that then the following, when we're talking about doing it strategically, we start with five topics, and then every time you write that keyword blogging for business, you link it back to that article you've already written, so you can already start interlinking on your website. And Google loves when we do that. It's also a new page. When you add another blog post, you're already starting with, say, a ten-page website versus five pages, you know, home about services. That sort of a thing.

[21:07] Deirdre Harter: That is such great advice, Anne. Thank you so much. Yeah, that point you made about starting your business while you still are working full time, it is a good strategy, and it is also a difficult strategy. I can tell you that. It stretches the timeline out. That's the downside. And you have to sustain a pretty packed schedule and be very disciplined with yourself to get the work on your business done if you're working full time. But then, on the other side, of course, it's an income stream. And we know that having multiple income streams is really the way that you provide financial security for yourself so that it can be looked at as an income stream. And so if you don't have other income streams and your job is your income stream or your profession, then that is great advice. Don't quit your day job until you have bridged the gap between that and your full-time entrepreneurship to where it's manageable. We never can close the gap 100% generally, but we can get it to where you can make the leap, and you're not going to fall down into the valley.

[22:30] Anne McAuley Lopez: Yeah, I mean, corporate America provides benefits, and they call them benefits for a reason. And as a freelancer, it's more expensive or maybe not possible to create a benefits package for yourself. Like you could meet your number that you were making but not necessarily with all the bells and whistles that you get from corporate. There's pros and cons. The other thing I thought of as you were talking to is because I've networked for so long. I've been in business twelve years, and it's sometimes challenging for folks who are doing both to network. A lot of networking groups happen during the day. There are evening ones but by evening, like those of us who are doing our business full time, either aren't there because we've done what we need to do during the day or it's like our third meeting of the day like you're not seeing us at our best or whatever. It's also hard. I don't want to be talking to folks evenings and weekends, but if that's the time that you have, then you may not be an ideal client for me or for somebody else, depending on what you're doing. You know what I mean? So that's a challenge. Can you overcome that? For sure. I've got a client right now, he's working a job, and he calls me Amazon shower or email me in the evening and I'll email him back during the day. And it works for us for what we're doing for this little project.

[23:50] Carmen Reed-Gilkison: I did the same thing as started my business as a side hustle and I did exactly what you're talking about there. Network after work, I think.com is a great well, it might only be in the Pacific Northwest, but anyway, there are networking events. You can find them on Meetup.com, you can find them in local areas that are after work. And I used to do that. I would do a whole entire day at work and then drive 45 minutes into the big city to attend the networking event. And yeah, it was hard on weekends, but it's just what you do to make it work. And so I think it doesn't really matter how you do it as long as you do it. And if you've got that passion, you're going to do it.

[24:28] Anne McAuley Lopez: I was just going to say that if you're excited about it, other people will be excited, and you will be able to make that 45 minute drive for sure.

[24:35] Carmen Reed-Gilkison: That's right. And when you're talking about the fact that corporate has benefits and that you can maybe replace your salary, but not the benefits that I know is something that affected you personally. And so I wanted to ask you a little bit about your CML diagnosis. So you're an absolute inspiration because of your CML diagnosis and how you've wrangled that while building your business. So will you inform the audience a little bit about what CML is and share your approach to life and business after your diagnosis?

[25:07] Anne McAuley Lopez: Yes. Thank you so much for bringing that up. As a business owner, I didn't have health insurance for the majority of the first six years of my business. I got married and we were actually living together for a little bit, so it was actually a domestic partner. So I was able to go back and start going back to the doctor. So that was in January. We got married in March. This is 2016. And in April, I had some blood work come back. Kind of weird. We weren't too worried about it. And by the end of June/beginning of July, I still wasn't feeling right. So I went back to my naturopath, and we did some more blood work. And basically, the blood work came back, and 48 hours later, I was in a hematologist oncologist's office. They were doing tests, and a couple of days after that, I was diagnosed officially with chronic myeloid leukemia or CML. The treatment for that is to take a chemo pill every day. And I think part of my it kind of feels like a comeback. Part of my comeback was that in 2021, I wrote a book about my experience. It's called we don't get to Ring the bell. My CML story. It's available on Amazon. You just Google my name, and McCauley Lopez it's right there. It is my story, but it also serves as a reference for patients and patients with CML. But I think there are golden nuggets in there for folks who have other diagnoses, we'll say. And that book really came about, one, because I knew I wanted to write about it, and I needed a purpose to be able to tell my story. Two, I kept seeing online in CML support groups people were asking the same questions over and over and over, and it was frustrating to me. So I can't imagine how frustrating it was for all of us. And I answered a lot of those questions in my book, but not all of them. I'm not a doctor because sometimes the answer to a question in the Facebook group is ask your doctor.

[27:19] Carmen Reed-Gilkison: Yeah.

[27:20] Anne McAuley Lopez: So I got really good about saying that. I'm like, here's my experience. But things like, you know, we think natural supplements don't conflict with the medication we're on, and they absolutely do for this medication. And this is the most important one that you can take because it's saving your life anyway. So I did that. It got released last December officially got released, and that was really kind of a restart of me writing and thinking about business. And I was reaching back out to my network and kind of handling two projects. One was to launch the book, and one was to really kind of relaunch the business. I had insurance, thankfully, because the cost of these meds retails at about $10,000 a month. So it's basically a condo every year. I mean, insert markets, maybe not today's market, but back then it was, so it really made a difference to have insurance and have resources. And now Mark Cuban's cost plus pharmacy online is amazing because all my Meds I take now are all generic, and he has them all. My medication, Gleevec is one of the ones that was mentioned on his initial press release. So instead of $10,000 or even a copay of 500 or $250, some folks have $4,000 monthly copays because we take this every day. His cost for my dose is like $45 a month.

[28:48] Carmen Reed-Gilkison: Wow, that's awesome.

[28:49] Anne McAuley Lopez: Yes. And, of course, right after I released the book, he released this pharmacy. So I got to redo the book. But that's the next year. Not this year. But yeah, I mean, I think how I started was really during COVID I did this book project, and I also was reaching out to my network and just talking to them, and I picked up a couple of projects here and there. I sent out greeting cards to about 50 people who were nearby to me, like, I'd done business with them or I hadn't seen them because of COVID, and I had to be careful with my immune system. I couldn't go out, and I sent cards, and I started getting messages from people. Oh, my gosh, thank you so much. I really enjoy hearing from you. I love your new branding. I had a new website created during that time as well, and it just kind of to me, I called “I'm not Dead Yet” card, but it kind of was like morbidly. And I have, you know, I have a funny sense of humor. And I didn't really I didn't say that, but I was like, hey, I'm here. I know, you know, I have a diagnosis because - social media. But I kept it kind of secret for a while, the diagnosis. And once I reached out and, of course, published a book, people are very understanding, very understanding. No one's ever said, I can't work with you because you have CML and you were too tired to finish writing this website. Like, no one's ever said that. And I think that was a real fear, but it's never happened. People are very sympathetic, and I think to post COVID it, a lot of people have changed how they view certain things. I think there's more forgiveness in some ways on things like that or understanding of folks who have other health issues or ongoing health issues. Chronic, I guess the word. I'm looking for chronic conditions.

[30:39] Carmen Reed-Gilkison: Yeah, well, I think one of the you're such a great example of someone who can still run a business with a chronic health condition like that. And I know from working with us, we were able to see that there were times where you needed to step back, and so you really learn to listen to your body. And I read your book and do not have a chronic condition, and luckily I don't have a family member either. But what that book did for me was really open my eyes to what it's like, and man, the hurdles you have to overcome are huge. You just never would think about it because if you don't have to deal with it, you don't think about it. So your book was such a great contribution, and I'm glad you're going to update it and include Mark Cuban stuff and all that in there. One of the reasons we wanted to bring that up was to let people know that you can still be an entrepreneur. In fact, you're probably better set up to handle something like this because you're able to kind of craft your schedule.

[31:45] Anne McAuley Lopez: Around feel. Yeah, I think I'm definitely, and it's a result of working with you and Deirdre. Also, my processes are much more streamlined. I know exactly who I want to work with or talk to and exactly who I don't. So I'm not wasting time going out and networking with people that really aren't my target market. And that's huge. I say, network your butt off. I had to build a network of just business owners, but then I just did a presentation on this. Then as it went along, I was more targeted, and so now I'm invited to a networking group, and I'll say, okay, who do you have that's in the marketing sphere? Sometimes they kind of think it's a big cell if I'm the first one, but I'm like, I've got a team, and it's across the country, so I'm not able to bring anybody else literally into your group. I can bring my knowledge, but it's really helped me understand what my business is, what we offer, and who's on my team, and what can I realistically get done.

[32:48] Carmen Reed-Gilkison: Yeah, that's awesome.

[32:50] Anne McAuley Lopez: Yeah. And honestly, thank you. And I think, too, is I'm healthier. Like, mind, body, spirit healthier. And I laugh. I'm like, am I the healthiest of me and my siblings? I'm not sure. And I'm the one with the leukemia diagnosis. So it's interesting. It changes your whole mindset because you're a fighter, and then you're like, oh, I can fight, and I can build this business back up, too. Like, wow. And there were thoughts. Should I shut it down for a period of time? Like, officially shut it down, probably. I'm looking back, but I am not that person, apparently, and that's okay.

[33:29] Deirdre Harter: That's right. It's so inspirational, Anne because we all have our own CML journey. It may not be the diagnosis, but we all have a journey. We all have challenges and things that come up in our lives. I mean, I became an entrepreneur because of my husband's medical journey. That's what was the impetus to start me off. And we can use all these things that come along that can derail us or it can lift us up. And I really think that the mindset piece and what you're talking about is how we're choosing to view it and how and when we are thinking, how can I use this in my favor? We will always find a way.

[34:11] Anne McAuley Lopez: Exactly. Yes. Our mind can play tricks on us, but if we set our mind to it, you can be successful. And I think it's even, oh, I've got my husband's having really bad allergies today. That's going to set you back a little bit. So what do you do with your time and when do you work? And I used to be up at 530 and get going, and when my body doesn't want to get up, I'm like, Well, I guess I'm not getting up yet. And it's just, what can you overcome? And everybody has a different journey to all of us, too.

[34:52] Carmen Reed-Gilkison: That's right. That's right. And so, I would love for you to let people know how they can get in touch with you, and I will definitely put the link to your book. I'll also put the link to Meg Casebolt down in the show notes. But also, how can I get in touch with you, Anne?

[35:09] Anne McAuley Lopez: Sure. My website. Thank you. My website is https://agencycontentwriter.com, and there's actually a schedule with me button, and you can schedule a call right through there. Or if you wanted to email me directly, it's Ann@agencycontentwriter.com or on Instagram @agencycontentwriter or on LinkedIn, as me, you get the drill - go to the website. You can find everything on there.

[35:37] Carmen Reed-Gilkison: That's right.

[35:38] Anne McAuley Lopez: Yes.

[35:39] Carmen Reed-Gilkison: All right, well, thank you so much for taking your time and sharing your story. It is such a great one. And you've given so many good nuggets about the importance of SEO and about the ability to overcome challenges. We really celebrate you. And we're going to have to come up with another way to collaborate because, as you know, we can't get enough.

[35:59] Anne McAuley Lopez: Oh, I'm preparing a few presentations. Maybe I'll shoot you over some ideas.

[36:04] Carmen Reed-Gilkison: There you go. Sounds good.

[36:06] Anne McAuley Lopez: I really appreciate both of you. Thank you so much for this opportunity. This was fun.


Connect with Anne:

Website: https://agencycontentwriter.com

Email: anne@agencycontentwriter.com

Instagram: @agencycontentwriter

LinkedIn: https://www.linkedin.com/in/annemcauleylopez

Check out Anne's CML story in her book here: We Don't Get to Ring The Bell: My CML Story


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