What If You Could Skip the Trial & Error, Expensive Courses, And Rookie Mistakes And Launch Your Validated Business Within Six Months?
There are very few programs out there designed for the female, over forty, entrepreneur. There are fewer still that include person-to-person guidance, interaction, and accountability…
You have solid skills and life experiences that you know can be turned into a business, but you don’t know where to begin.
What you see: The business gurus online spend their time trying to make you fit into a mold that’s certainly not designed for the over-forty woman.
The confusion, and frustration you’re living with are palpable. You aren’t dumb, so why can’t you figure this out??
You’ve tried buying into “done for you” business models or direct sales companies only to discover what they teach doesn’t align with your values, and now, you’re out a bunch of cash.
You know you need to invest in yourself to get from where you are to where you want to be, but nobody out there seems to understand you.
You have more life experience than half of the gurus you see online; doesn’t that count for something?
And what’s worse is...
All that life experience means you’re not getting any younger! You want to get started NOW, but you haven’t been able to find the right guidance. If you don’t find it soon, you’ll end up regretting the fact that you couldn’t figure it out as you watch others succeed from the sidelines.
What you’re experiencing is not your fault! You’ve searched high and low and tried several things, but when you’re just beginning, you can’t know how to find what you need.
You’re not alone! We’ve experienced the same struggles and, let’s face it, when you reach a certain age, you’re not willing to compromise and pay for something you can’t believe in.
You’ve been searching and taking action - that’s the sign of an entrepreneur right there - you just need to learn which steps to take and in what order.
When we started on our respective journeys, we, too, were overwhelmed. It’s impossible not to be when you see people making claims of the money they earn and people they’ve helped, and yet when you try to do what they do it doesn’t work.
The good news is that it doesn’t have to be that way any longer. You don’t have to compromise! You have entrepreneurial superpowers you haven’t recognized yet, and we can help bring them to the surface.
Everybody has access to their inner truth. It's your inner truth that allows you to make the contribution to the world that you yearn for. It isn't your brilliant mind, it isn't the right strategy, it's the power of your inner truth that makes the difference.
We Understand Because Our Lives Mirror Yours
At this stage of life you’ve got a lot going on. Your kids may be in college or you may be caring for aging parents, and you’re concerned about how you will do it all and pay for it all.
What if you could learn how to take back control and design the life you want to live?
You know that you need to do this now to give yourself the choice of leaving your job or staying - on your terms.
You may be past the point of having a freshly empty nest, and wondering what you’re going to do with yourself once you leave corporate. If you’re like us, you don’t want to settle for the status quo and fade away.
It’s time for your encore to make sure you are able to set yourself up for living the life you imagined instead of "getting by" on retirement income.
You could keep trying to figure it out on your own, chasing every shiny new object, and wasting precious time, or you can get the help you need to finally make this happen.
We’ve been where you are and we’re ready to guide you through the journey of entrepreneurship to get you where you want to be. Our collaborative coaching model enables you to call the shots with the certainty and validation required to be successful.
The Encore Business Incubator is the program that guarantees you will go to market with a validated business or optimize your existing business in six months or less.
Let’s be clear: This is not a course!
The difference between a course and our program is that we walk you through every step of the way from beginning to end.
You will not be left to fend for yourself while wading through countless hours of lessons and videos while being expected to watch them, download them, and do the work on your own.
We’ve been there and done that, and it’s terrible for efficiency and for retaining what you’re taught.
We provide high-touch accessibility because your business is different from the next business. We teach best practices and business basics that stand the test of time, while also helping you solve your unique challenges and applying those best practices through the filter of what matters most to you.
When was the last time you were able to text or direct message the teacher of a course you paid for?
For us, the answer is a resounding, “NEVER!” We’ve paid for literally hundreds of high-ticket training and courses, and NOBODY offers that level of support.
Introducing The Encore Business Incubator
Time Investment: 6 months | Dollar Investment: $5000.00 (Payment Plans Available)
The Encore Business Incubator is a business building incubator for women over forty who know they’ve got a business inside them and who aren't going to give up until their dream is realized.
You’re ready to get off the merry-go-round and launch a profitable business without confusion and overwhelm.
Our pre-enrollment consultation is designed to ensure this program is the right fit for you.
Here’s What Will Happen When Your Application Is Accepted
You'll receive a welcome email with log-in details to the Encore Empire VIP Portal and instructions with your next steps. If you have questions at any time, please email us at firstname.lastname@example.org.
You need a clear path that helps you validate your business idea and test it out before you spend a lot of time and money on something that “might” work. No more guessing!
You need real-time access to experts who can teach you the foundational pillars needed to grow a profitable, sustainable business in a way that aligns with your values.
We guide you as you grow - providing tailored, personalized advice and answers to all your questions so you never stay stuck. What sets this program apart is the personalization. While we teach business best practices, we also work with you to plan out your coming year based on your business, not a generic business model.
You need 360° support and accountability - where you can talk to a human when you need guidance, motivation, support, and direction. We’re different from every other program out there because the foundation of our program is high-touch accountability to get you the result of a “true-to-you” profitable business up and running.
Here’s how we guide you from guessing to knowing that your idea and model is in demand before you begin spending time and money “setting up” your business.
In this business development strategy segment, we will help you select the most effective business model for the goals you have defined. This ensures what you build will yield the highest profit and personal satisfaction.
In this module you will:
✓ Start from where you are. No more comparing yourself to others.
✓Transform your life experience into a business idea so you can focus on what you love before getting into the nuts and bolts of building a business.
✓ Validate, validate, validate!
Mindset & Motivation
When starting a new business, it’s normal to have fear of what people will think, fear of being misunderstood, and fear of making a wrong choice. By the end of this step, you’ll understand that fear is necessary and a good indicator that you’re on the right track.
In this module you will:
✓ Eliminate wasting time and energy on chasing tactics and shiny objects.
✓ Identify and remove limiting beliefs, excuses, and fears that have been keeping you stuck.
✓ Have the full support of experienced entrepreneurs who've done it before to help you avoid mindset traps and get you into the right actions.
Sales & Marketing
There are hundreds of tactics and strategies centered around sales and marketing. You need a strategy that is simple, scalable and one that LIGHTS YOU UP. We work with you to determine which strategies align with your values, your goals and your unique strengths. Then, we help you learn, implement, validate and create a system around those that are bringing the results you want without any of the overwhelm.
In this module you will:
✓ Plan out the RIGHT marketing strategy for your unique business model and master the process.
✓ Grow your social network and implement relationship marketing, which is the most powerful skill you can learn. This method is foundational and effective for every type of business.
Systems & Setup
Most business building courses or programs give you the right steps, but in the wrong order. Setting up a legal entity and a website are NOT your first steps. We will demystify the legal and financial requirements of running your business and simplify what software and systems you ACTUALLY need to launch your business.
In this module you will:
✓ Understand what you need and in what order to be legally and financially compliant in your business and how to set things up without paying hundreds of dollars to attorneys or CPAs.
✓ Set up a simple and effective accounting system that you can easily manage on your own until you outgrow it or earn the revenue to outsource it.
✓ Determine what systems you need for sales and marketing, which software is best suited for you and how to get it up and running without spending thousands of dollars.
You may be working full time or have other commitments that make you wonder how you’d fit in a new business. By the end of this step, you’ll know how to carve out the right time for the right actions to move you forward. We help you implement the 80/20 rule- 20% of your efforts provide 80% of your results. You will learn the secret to creating effective systems to organize your work, your schedule and your life.
In this module you will:
✓ Learn how to build your business while fulfilling commitments and taking care of yourself and loved ones, even if you’re still working full time
✓ Look at "time management" in a whole new way. Managing energy, rather than time, helps you get the results you want without working 'against the clock'.
✓ Create a personalized timeline for completion with milestones along with an ideal weekly schedule and form new productivity habits that will help you focus on that which matters most.
Mission, Vision, Focus
This is where the business plan is put into action and you begin to see measurable results on a consistent basis. You will set a clear, focused vision on what you ULTIMATELY WANT to achieve, which is essential for long-term success. This is where you choose where you want to be six months from now and three years from now - then commit to doing what it takes to get there.
In this module you will:
✓ Learn how to grow and scale from the solid foundation you have built over the past five months.
✓ Create a long term strategic plan based on your vision and mission and break it down to annual and quarterly goals to feed seamlessly into the future success of the business.
✓ Learn how to review your results and compare them to your plan so that you will always know BEFORE IT'S TOO LATE whether or not you need to adjust something to reach your goals consistently.
About Your Guides
Deirdre Harter is a licensed CPA with over twenty years of experience working with businesses of all sizes. Her talent at optimizing business finances and her experience as an auditor means she knows how to identify and develop a profitable business model.
Carmen Reed-Gilkison is a Certified Whole Person Coach with over twenty years of marketing experience in a high-pressure, competitive corporate environment. Throughout her career, Carmen could be counted on to lead and train her team to winning contracts in excess of tens of millions of dollars.
Since then, both Deirdre and Carmen have started several successful online businesses, and their mission is to help you do the same so you can realize life-freedom and purpose.
Here’s what people are saying about working with Deirdre and Carmen
Eunice Busby, eCommerce and Real Estate Entrepreneur
Leigh-Ann Hooks, Home-School Educator
Decades of Experience = Guaranteed Results
We've been there and done that with courses that don't deliver on their promise. When you join the Encore Business Launchpad, not only will you be gaining knowledge that about how to structure your business for success, but you'll also be getting one-on-one attention from Deirdre and Carmen. This benefit alone is worth ten times the price.
Say good-bye to the days of wishing, hoping, and guessing!
We can't wait to see you on the inside.
100% Satisfaction Guarantee
The Encore Empire Satisfaction Guarantee is contingent upon:
- You showing up - This is a program NOT a course. Your participation and hard work is required every week in order to achieve results.
- You completing all of the modules within the six-month time-frame - The course is designed to be completed within six months.
- You being coachable - Being coachable means being open to asking for and receiving feedback, looking inward at how you can move forward, and being interested in growth. You don't take things personally or as a criticism, instead you see it as an opportunity.
On a personal note
We're excited to pull the curtain back on what building a successful business truly is. Other stand-alone courses are designed to work AFTER you have your foundational business strategy in place - nobody tells you this! After you've connected with your values, validated your business idea and started making sales, you'll have what you need to replicate success time and time again. Let's do this!