There’s a difference between a solid marketing system and a mediocre plan that you rely on in the hope that it will attract your target audience. When you’re wishing and hoping things will work out, you can be sure strategy is missing from the equation.Small business owners must make their marketing efforts pay off. While …
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Episode 42: How To Use Meaning-Making In Your Business StrategyMeaning-making is a uniquely human trait. Are you making things mean something that supports you or undermines you? [01:05] Carmen Reed-Gilkison: In this episode, we’re bringing awareness to patterns that we fall into as human beings and how to look at things and situations through different …
What happens when you don’t market your business? Nothing! No marketing = no business.Small business marketing success hinges on developing a strategic marketing plan that includes the right marketing metrics to track according to your business objectives. Your bank account will tell you, in general, how well your business is doing. However, that’s a very …
Episode 41 Bouncing Back From a Failed LaunchHow do you bounce back from a failed launch? Because few people share their failures, there aren’t many examples of what to do next. Being an entrepreneur or a business owner is not easy, and, here at Encore Empire, we want to share the good, the bad, and …
Developing entrepreneur time management skills is a constant work in progress. Successful entrepreneurs know that no matter what they do, it will never feel like there’s enough time to get everything done. How, then, do they stay sane while being efficient? The first thing they understand is that they don’t need to get everything done—just …
Creating a marketing action plan is crucial to building authority and attracting clients. As a business owner or marketer, you must have a clear strategy outlining your target audience, your goals, your messaging, and your tactics. In this article, we’ll explore how to create a successful marketing action plan to help you build authority and …
