There’s a difference between a solid marketing system and a mediocre plan that you rely on in the hope that it will attract your target audience. When you’re wishing and hoping things will work out, you can be sure strategy is missing from the equation.Small business owners must make their marketing efforts pay off. While …

What happens when you don’t market your business? Nothing! No marketing = no business.Small business marketing success hinges on developing a strategic marketing plan that includes the right marketing metrics to track according to your business objectives. Your bank account will tell you, in general, how well your business is doing. However, that’s a very …

Creating a marketing action plan is crucial to building authority and attracting clients. As a business owner or marketer, you must have a clear strategy outlining your target audience, your goals, your messaging, and your tactics. In this article, we’ll explore how to create a successful marketing action plan to help you build authority and …

Table of Contents What is the best pricing strategy for a small business? Pro Tip #1: Before Pricing Offers – Know Your Numbers!Know Your Client Acquisition Cost Know Your OVERHEAD EXPENSESKnow Your revenue and profitKnow Your REVENUE GOALSPro Tip #2: Hourly PricingPro Tip #3: Package PricingPro Tip #4: Project PricingPro Tip #5: Membership PricingPro Tip #6: Combination …

We love working with female entrepreneurs because they do business differently. This is especially true of those of us over 40. When we’re developing our ideal client profile, we care about different things, and when we lean into what matters most to us, it’s much easier to attract the right people. Table of Contents Who …

You do what you do because you want to serve people, but not just any people – the right people – qualified leads that turn into qualified prospects and then clients. Easily, 80% of business success boils down to understanding who your ideal customer is. It’s said that only 3% of your target market is ready …