Blogging is for introverts (and others) who want to tap into the power of SEO to drive traffic to their websites. Your blog posts continue to work long after you've posted.
Blog posts allow you to gain visibility without having to dance on TikTok videos (thank goodness!) If you’re reading this article, you’re likely an entrepreneur who is concerned about gaining visibility for your business in a way that aligns with your personality type. While introverts successfully navigate the outside world daily, we also have a real need for alone time. It makes sense that if we honor what’s true for us, we’ll thrive.
As a business owner, you need to market your business in order to bring in sales. No marketing = no sales! People need to know you exist and who you help, and how so that they can determine if what you have to offer is right for them. The good news is that you can lean into being an introvert by implementing the power of search engine optimization, or SEO, for your business. Blogging and taking advantage of the power of SEO allows you to market your business on your terms.
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Become Comfortably Visible as a Proud Introvert
You’re a business owner, and by embarking on the entrepreneurship journey, you’ve already had to push yourself outside of your comfort zone. Doing that is necessary but not easy. Because you’ve done it before, you know that you’re capable of reaching new heights, but you don’t have to push yourself outside of your comfort zone in every aspect of running your business.
Blogging is the perfect marketing medium for introverts because it allows you to share your personal story, your expertise and your depth of knowledge in a way that, when done strategically, also attracts the right audience. As an introvert, you’ve likely got much to say, but sharing it during conversations in the outside world can be uncomfortable.
Starting and growing your own blog is a great way to market your business. It’s also a marketing activity that checks many of the introvert boxes:
- It’s something that you can enjoy doing alone
- It’s a creative outlet
- It allows you to organize and share your thoughts
- People get to know you without you having to interact with them face-to-face
At Encore Empire, we believe that it’s important to lean into your strengths, and spending time doing something that doesn’t drain your energy is the best way to build a thriving business.
Blogging is Powerful, But It’s Not Easy
The power of blogging comes from search engine optimization (SEO). It’s not enough to share your thoughts on a page. To make your efforts work for you, you’ve got to learn how to optimize your writing so that it will attract the right audience. Otherwise, you’re writing for pleasure, not profit.
You likely have many reasons for going into business for yourself. If you’ve been at it a while, you’re fully indoctrinated into the ups and downs of entrepreneurship. If money isn’t your primary motivation, you surely understand that building a profitable business is preferable to building a hobby business.
If you’re going to put in the effort to build a business, start a blog, or any of the other myriad activities business owners undertake on a regular basis, you might as well be compensated for it! To do this, you’ll need to learn how to write in a way that is optimized for the search engines. This allows you to attract the right people who will then be more likely to join your email list, where you can nurture them from prospect to client.
While the written word is a great tool for sharing thoughts, messages, and strategy, its power is increased when combined with SEO. When you do that, the people who find your website will be the people you want to attract.
SEO is not simple. It has a steep learning curve and requires constant attention and consistency to work. You’ve got a variety of options:
- Get trained in SEO
- Outsource SEO
- A combination of both
When you outsource anything to do with your business, you need to understand enough about what you’re outsourcing to be able to understand whether or not the person you hire is performing well on your behalf. We’ve seen people put all of their trust in contractors only to lose control of parts and pieces of their business—not a good outcome.
That said, you don’t need to become a master at every aspect of running a business, either. We recommend getting trained in the basics of SEO if you plan to outsource so that you can have an intelligent conversation with your potential contractors. If you plan on taking on the bulk of the marketing of your business and blogging is your chosen marketing channel, then you will need to take your education further. Great things come from acquiring a new skill. As the CEO of your business, it’s your job to determine where your focus needs to be.
Success Tips For New Bloggers
To become a successful blogger, you first need to identify your goals. Why do you want to start a blog? If it’s only to hide behind your keyboard, you won’t be successful. Your blog content has the potential to set you up for success when it’s developed in accordance with a solid marketing strategy. Your marketing strategy should be tied to your business goals.
Once you’ve identified your goals, you need to evaluate all of the options available to you that will enable you to reach them. If you’ve decided to go all in on blogging and you’re going to do the writing and learn SEO, there are some very helpful resources we recommend:
- Love At First Search – Meg Casebolt is one of the top SEO experts in the online space. She works with women and offers many ways to dip your toes into the world of SEO. She’s our go-to SEO consultant, and we highly recommend her.
- RankIQ – This is by far the most helpful blog post-writing tool we’ve ever come across. It actually provides guidance about how to rank for the keywords that pertain to your industry.
- RankMath – This is a WordPress plugin that optimizes your pages and posts for search engines. It’s something that you use in addition to RankIQ.
- Grammarly – Anyone who writes needs Grammarly! It gives you suggestions on how to make what you’re writing grammatically correct.
These resources will set you up for success and save you a lot of time. Learning to write for your audience, about your expertise, in a way that search engines like is a whole new skill! You’ll want to incorporate education and time-saving measures for sure.
Another great way to increase the value of your blogging efforts is to use affiliate marketing. One of the things that help your articles rank is to include external links. If you can identify affiliate opportunities for products and services that complement what you do, you can embed those into your blog posts. You don’t want to rely solely on affiliate links, however. Make sure that you link to articles by industry experts that support what you’re writing about.
Depending on your industry, you may have a niche site that lends itself well to affiliate marketing. If you’ve ever visited a recipe blog, you can see all of the affiliate marketing going on in the form of pop-up ads, links, images, etc. Niche sites are ideal for those wanting to monetize their blog as their main revenue stream, and the options are endless! Travel sites, recipe sites, and gardening sites are all examples of niche sites.
Blogging Is For Introverts: The Role of Social Media
Social media is a great way to promote your business, but its effectiveness depends on the type of audience you’re trying to reach. Generally speaking, business-to-consumer businesses need to focus more on social media marketing than business-to-business businesses.
This is because when your audience is people who are running businesses, they aren’t likely to be hanging out on social media to the same extent that consumers are. Regardless of who your target audience is, search engine optimization can attract them. When you write a blog post, it can be the starting point for other avenues of marketing. You can pull quotes from the blog and turn those into social media posts. You can turn a blog post into a podcast or a video. Everything starts with writing out the message you want to share with your audience.
Your online presence includes your social media accounts, and what you post should support your work and your messaging to your ideal audience. When someone learns about you, they’ll likely perform a Google search, and any social media accounts will show up along with your website. For this reason, we want to ensure that our content is relevant and that we’re posting consistently.
When your social posts include a link to your blog post and your blog post includes a link to an opt-in, you’ll increase the likelihood that people will join your email list, where you can nurture them further. Considering that our websites and email lists are the only things we own, it’s a smart move to drive traffic to them.
The Power of Introverts Versus Extroverted People In Marketing
There are two sides to every coin. When we look at the introvert/extrovert coin, there are pros and cons to each. While it might seem like extroverts have got it made when it comes to marketing, introverts have some built-in advantages:
- Tend to be skilled listeners – this helps them craft content that speaks to their target audience.
- Tend to be great at focused observing – introverts typically notice nuance to a greater extent than extroverts will. This enables them to get to the crux of the matter quicker than their extroverted counterparts.
- Tend to be more empathetic – when your audience feels seen and heard, they’re more likely to want to work with you.
Alone time is highly valued by introverts, and it fosters creativity, all of which is needed to be able to focus on writing valuable content. It also allows us to maintain our energy levels which we need to do all of the other things in life and business.
Extroverts tend to:
- Be less skilled at listening – extroverts are the life of the party and love to communicate, but they can fall short in the listening area. They need to be much more intentional about ensuring they listen and understand their target audience.
- Tend to make lots of connections that can be less meaningful – as social butterflies, extroverted people make a lot of connections, but they tend to move on to the next and neglect nurturing existing connections. This can cause them to miss opportunities.
- Potential to come across as aggressive – being bold doesn’t mean you’re aggressive, but others might interpret it that way. This requires extroverts to develop good self-monitoring skills. They need to learn how to read the room and adapt accordingly.
Extroverts also have plenty of advantages. One of which is that it’s going to be easier for them to share their personal story with others. While introverts are great at learning about other people, they might need to push themselves outside of their comfort zone and allow others to get to know them. Seeking advice from fellow introverts who run successful businesses is a great way to learn how.
Blogging Is For Introverts, But Presents Its Own Set of Unique Challenges
Whether you have a strictly online business or a brick-and-mortar business, you can take advantage of the power of search engine optimization through blogging. Doing so will create a machine that works for you long after you’ve posted your article IF you’ve optimized it properly.
If you’ve been creating content and are disenchanted with the whole process, you need to find out why. When something doesn’t work the way we believe it should, there are many factors to consider. The most common reason for something not working is that you’re not doing it correctly. This can be a hard pill to swallow, but it’s the truth. Most people don’t educate themselves nearly enough or implement what they’re doing long enough to see results. If that’s your M.O. (modus operandi), blogging isn’t recommended.
Creating a search engine-optimized blog is a lot of work. It takes a lot of time compared to creating social posts and even podcasts and videos. The reason is that we aren’t simply sharing what’s on our minds. For blogging to be successful, you’ve got to pair what’s on your mind with what the search engines value in a way that speaks to your audience—that’s no small feat!
Successful bloggers spend the majority of their time researching and writing. It’s almost like adding a part-time job to your plate. That’s what it takes to meet the high standards that blogging demands. Here’s an article from Outranking that states that an article between 1,000 – 1,500 words takes approximately four hours from start to finish, and we can confirm this. Most of our articles are longer than that, and the time increases with the length. It’s a completely different approach than social media marketing because it goes much deeper. This is also what makes it so powerful.
If you’ve only dabbled in blog post writing or you’ve never tried it, we suggest investing in training and tools so that you can make all of the efforts you put into blogging pay off. If you’re up for putting in the hard work, you’ll reap the rewards that blogging can bring to you and your business.
Blogging Is Just The Beginning
When marketing our businesses, blogging, social media, podcasts, and videos are all attraction strategies. We will always need to attract new potential customers to us for as long as we’re in business, but what happens after you’ve attracted them? That’s when your work begins!
We want to attract prospective clients to us so that we can help them solve their problems. You might do this through coaching, consulting, an online course, or something else. Whatever method you use to serve your clients, you’ll need to utilize email marketing to nurture the prospects you attract.
Even if you have a huge following on social media, you don’t own that real estate. If the social media sites you’ve built your following on were to crash and burn tomorrow, would you be able to continue serving your leads, prospects, and clients? Building an email list and using it is your best insurance against the catastrophic loss of a social platform and following.
While blogging is powerful, it can be considered by some to be too much work. When you consider that the hard work you put in upfront continues to work for you for years to come, we believe it’s well worth it.
To learn more about how to market your business, you’re invited to join us for our next Marketing Methodology Workshop. See you there!